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Fluoride Toothpaste with BritePop™ Technology

Featuring BritePop™ Technology, it helps prevent plaque, tartar, cavities, gingivitis and reduces sensitivity with a triple whitening system and advanced brushing sensation.

Fluoride Toothpaste with BritePop™ Technology
£25.00 inc VAT

In stock

Innovative formula featuring BritePop™ Technology, offering a one-of-a kind brushing experience with brightening results:
Triple Whitening System: Helps naturally brighten teeth and removes surface stains while maintaining enamel strength, revealing a luminous smile.
Fun Brushing Experience: Britepop™ Technology adds a tactile sensation and burst of fun with sugar-free granules that crackle and pop when wet for nearly two minutes–a dentist recommended duration.
Oral Health Support: Combats dry mouth with organic coconut oil, xylitol and a triple mint blend, enhancing saliva production and revitalising oral hydration.
Lasting Freshness & Protection: The stannous fluoride formula ensures long-lasting fresh breath, while its ingredients help prevent plaque, tartar, cavities, gingivitis and reduce sensitivity–all while offering unique oral health benefits beyond standard fluoride toothpastes.

3.8 oz 108 g

Upgrade your oral care with our stannous fluoride-enhanced toothpaste.

Fluoride-enhanced formula for a healthy, radiant smile, it helps fight cavities, gingivitis and surface stains with advanced stannous fluoride and a triple whitening system with baking soda and silica. Its antimicrobial, antibacterial and antifungal properties help maintain a balanced oral microbiome for optimal oral health.

Stannous Fluoride offers defence against gingivitis
Triple Mint blend provides lasting freshness
Ingredients help reduce teeth sensitivity
Fun and tactile sensation
Stannous Fluoride formula helps teeth be more resistant to cavities
Moisturising effect
Offers a Triple Whitening System
Helps balance the mouth microbiome by reducing build up of harmful bacteria
Supports healthy oral hygiene
Ingredients support enamel
Remineralisation Support
Can help minimise plaque formation when brushing morning and night
Sugar-free, contains sugar-free sweetener
Formulated with NO Sulfates ~ SLS free
Formulated with NO Parabens
Formulated with NO Animal By-Products
No Animal Testing
Vegan
Cruelty-free

Apply at least a ½ inch strip of the toothpaste onto a soft bristle toothbrush. In the AM & PM, for up to 2 minutes, gently brush your teeth using small circular motions. Work your way slowly around your mouth, addressing every area of the teeth (outer, inside and the chewing surface).

Open wide and angle your toothbrush toward the gum line. Rinse your mouth and toothbrush.

With fresh toothpaste, brush the surface of your tongue reaching as far as comfortable into your mouth. Rinse again.

Follow up by flossing between all your teeth at least once a day.

Do not swallow.

Due to the use of premium, organic non-fractionated coconut oil, the Toothpaste may not be compatible with some toothbrushes using oil-based glue or having rubber elements. While this doesn’t impact effectiveness or safety, using a compatible toothbrush is advised. For an optimal oral care experience, we recommend selecting the following toothbrushes and/or brands from the list below.

Colgate® 360⁰® Toothbrush  Colgate® Classic Clean Toothbrush 
Colgate® Plus Toothbrush  Colgate® 360⁰® Advanced Floss-tip† Bristles Toothbrush  
Colgate® 360⁰® Advanced Manual Toothbrush  Oral-B Vivid Whitening Manual Toothbrush 
Colgate® 360⁰® Sensitive Extra Soft Toothbrush  Oral-B Brilliance Premium Whitening Toothbrush, Extra Soft 
Colgate® 360⁰® Charcoal Toothbrush Soft  Oral-B Pro Health All In One Soft Toothbrushes
Colgate® Gum Health Manual Toothbrush  Oral-B Pro-Flex Charcoal Manual Toothbrush 
Colgate® Gum Expert Colgate Sensitive Expert Manual Toothbrush  Oral-B iO™ SERIES 1-10 Electric Toothbrush 
Colgate® Triple Action Toothbrush  Oral-B Pro Series
Colgate® ZigZag® Toothbrush  Oral B Smart Series
Colgate® Max Fresh® Max White® Toothbrush  Oral B Genius Series
Active Ingredient
Stannous Fluoride 0.454% (0.16% W/V Fluoride Ion)
Inactive ingredients
Caprylic/Capric Triglyceride (Organic Coconut Oil), Isomalt, Hydrated Silica, Xylitol, Sorbitol, Sodium Bicarbonate, Erythritol, Sodium Lauroyl Sarcosinate, Flavor, Xanthan Gum, Menthol, PEG-40 Hydrogenated Castor Oil, Zinc Citrate, Mentha Piperita (Peppermint) Oil, Mentha Viridis (Spearmint) Leaf Oil, Potassium Citrate, Siraitia Grosvenorii (Monkfruit) Fruit Extract, Sodium Saccharin, Potassium Bitartrate, Carbon Dioxide, Sodium Benzoate, Water, Maltodextrin, Carvone, Rebaudioside A, Alcohol Denat., Limonene, Sodium Chloride, Hydrolyzed Gardenia Florida Extract, Glycyrrhizic Acid, Gamma-Terpinene, Titanium Dioxide.

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